Comprehensive, searchable, free database for health systems evidence.
Segmenting audiences enables a program to focus on those audience members who are most critical to reach.
This guide provides simple tips and tools to involve affected individuals and groups in the various stages of health and development communication programs.
When data is seen as useful, it is more likely to be ‘owned’ by those who need it to inform decision making.
The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory.
SCOPE™ stands for Strategic Communication Planning and Evaluation and is designed as a training tool used in support of workshops in strategic health communication. It is actually an online representation of the P-Process™. The P-Process™ is a step-by-step road map that leads health professionals from a loosely