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Strategic Communication for Universal Health Coverage Practical Guide and Planning Tool

The Strategic Communication for Universal Health Coverage Practical Guide and Planning Tool equips UHC and health policy champions and implementers with actionable guidance on how to develop a comprehensive strategic communication plan tailored to different stakeholder groups to achieve a specific UHC objective. Realizing UHC requires deliberate, tailored communication strategies

419 downloads

Health Systems Evidence

Comprehensive, searchable, free database for health systems evidence. 

0 downloads

How to Do Audience Segmentation

Segmenting audiences enables a program to focus on those audience members who are most critical to reach.

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Participation Guide: For Health and Development Communication Programs

This guide provides simple tips and tools to involve affected individuals and groups in the various stages of health and development communication programs.

756 downloads

Stakeholder Engagement Tool

When data is seen as useful, it is more likely to be ‘owned’ by those who need it to inform decision making.

1231 downloads

A Field Guide to Designing a Health Communication Strategy

The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory.

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SCOPE Training Tool & SCOPE Versions

SCOPE™ stands for Strategic Communication Planning and Evaluation and is designed as a training tool used in support of workshops in strategic health communication. It is actually an online representation of the P-Process™. The P-Process™ is a step-by-step road map that leads health professionals from a loosely

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