Strategic Communication for Universal Health Coverage: Planning Tool
The Strategic Communication for Universal Health Coverage Practical Guide and Planning Tool equips UHC and health policy champions and implementers with actionable guidance on how to develop a comprehensive strategic communication plan tailored to different stakeholder groups to achieve a specific UHC objective.
Realizing UHC requires deliberate, tailored communication strategies that increase engagement and knowledge, and create support for change among a diverse group of stakeholders – including political leaders, health care purchasers, providers, patients, suppliers and civil society groups. Each stakeholder group demands a different set of messaging, information, and modes of communication, whether it be to raise awareness or secure a consensus on a decision that can drive the UHC agenda forward.
This guide was produced by the Health Finance and Governance (HFG) Project, with funding from the U.S. Agency for International Development (USAID), in partnership with the Joint Learning Network for Universal Health Coverage.